Thursday, October 2, 2008

Google takes Youtube the PostRoll Route

An article on Newteevee, highlights Google's attempt to monetize Youtube by adding PostRoll advertisements to its premiere videos. While Google has struggled with the complete monetization of Youtube thus far, SEO Eric Schmidt tells investors and fans alike, not to worry.

In a recnet CNBC interview Schmidt goes on to say, "We believe the best products are coming out this year. And they're new products. They're not announced. They're not just putting in-line ads in the things that people are trying. But we have a number--and, of course, Google is an innovative place."

The NewTeeVee article goes on to say,
YouTube, which has never had trouble growing an audience but hasn’t yet figured out the trick for monetizing them thar eyeballs, is adding a trick from the old playbook: post-roll advertisements. As we understand it (and this has been confirmed with the company), if you don’t click on an overlay ad when it shows up in a clip you’re watching, the video ad it would have played rolls automatically at the end of your video.

Only time and quarterly earnings will tell for Google and Youtube.

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