Thursday, October 30, 2008

As Ad Dollars Shrink, Look For e-Effeciencies!

If there was a better model of tracking advertising efficiency, I'd wager that it was illegal. Unlike radio, television or print the dollars advertisers spend can usually be tracked with great certainty. What is even more mind boggling is the fact that for many advertisers, the web is only the gateway for offline sales, so that online sales data are usually the first fruits of your marketing efforts. According to Adotas, advertisers will soon begin utilizing advertising futures to better forecast the ROI of their spend.

Advertising futures are not quarterly game plans, but rather, longer term, six-month and yearly, positions on market reach. Every agency can advise their clients on the viability of taking advertising future positions today to ensure that brand mindshare does not dilute, but, rather, grows within the constraints of a smaller marketing budget. This future spend visibility in turn also provides guidance to agencies on their financial expectations and operational margins.

There is a significant difference between preferred pricing programs that most agency holding companies profess to and advertising futures. Preferred pricing programs are upfront agreements that scale pricing for media against actual spend achieved. That is, publishers will provide a preferred rate provided that agencies achieve a threshold spend with them. Whilst there are advertiser spend pooling effects that agencies can extract in negotiating preferred pricing, these are limited by the upfront pricing scale agreed upon. Full Article.

Tuesday, October 28, 2008

Attaching a Dollar Value to Marketing Efficiencies

In this downturn economy innovation, creativity and just hard work is needed to leverage every possible marketing vehicle that can yield the highest ROI possible. Traffic - be it offline or online contributes heavily to the bottom line. As marketers it is important to understand the efficiencies of a marketing vehicle. We must constantly ask ourselves the question: "If I spend what ROI will I get back?". Simple yet, the temptations to spend on marketing vehicles that doesn't contribute to the bottom line is so great! Bryan Eisenberge from the ClickZNetwork goes back to the fundamentals of marketing - what is the value for the consumer. It's something that we can control.

Bryan Eisenberg, The ClickZ Network makes a good point about understanding the controllable and uncontrollable factors in the market today. We don't have control over the state of the economy but we do have control of how we keep our customers satisfied.
In Bryan's article about how online marketers can weather the financial crises he iterates on being creative and innovative.

Here at we strive to give as much benefit to the consumer (end user), Sellers & Buyers to always come back for more.

Thursday, October 23, 2008

Repeat Customers Are Moved By Brands!

While conversion rates will keep you in business, repeat customers will keep you profitable. What is the point of spending $XX in customer acquisition, if the only interaction you will have with them is that one sale or action? Learning to prime the pump as Robert Kiyosaki would say is essential to online marketers. A recent Website Magazine article gives good insights as to how to create a brand that will keep consumers coming back and developing a relationship with your company.

Video and Audio: Nothing is quite as engaging as a well-placed, well timed video. Embedded video is easy for consumers to view - a simple click and they are interacting with your website and your brand, either through your own video or from another source. YouTube is by far the largest library of embedded video options but there are others, including DailyMotion and MetaCafe. Podcasts and embedded audio files provide the same basic function and can be featured unobtrusively in a blog post or in a sidebar. Photos: Simply adding a photo gallery or photos in your blog posts will get your visitors more involved with your site. Photos can be linked to other, related pages within your site or even to galleries on other sites, including social networking profiles. FlickrIn is a Web app that lets you display tiled photos from your chosen flickr gallery as a small badge that you can embed in your site's sidebar.

Brand Creation and Management are the fruits of labor for any online venture. Keep that goal in mind.

Read More.

Tuesday, October 21, 2008

Internet Continues Assault on Television

Greg Sterling, the local marketing aficionado had a really good post regarding how internet video is gaining market share for viewers limited leisure hours. It's apparent that many of our partners and competitors have added video to their marketing lineup and are only at the beginning stages of understanding how to best use it. Sterling writes,

TV continues to be the medium where Americans spend most of their media time. But the Internet continues to make inroads against TV.
For the full post on television vs the internet continue here.

Atomic Leads will see you at Ad-Tech New York

If you are attending Ad-Tech in New York, November 3rd-6th, 2008 do look out for us and drop a business card. Our business has only grown with the synergy of our serendipitous and solicited partnerships. For affiliates and advertisers that do not know about AdTech:

ad:tech is an interactive
advertising and technology
conference and exhibition.
Worldwide shows blend
keynote speakers, topic
driven panels and
workshops to provide
attendees with the
tools and techniques they
need to compete in a
changing world.

Hope to see you there!

Thursday, October 9, 2008

Finally! Google to Offer RSS Feeds for Web Search Results

News about Google to offer RSS feeds for search results is finally coming VERY SOON! This is great news because according to Search Engine Land Mat McGee points out on his post, Google is the only search engine to not offer feeds for basic web search, as they do in blog search. You can get this in either an RSS Feed or an Atom Read. Check it out on Google.

Why is this so cool to me?

This functionality let's me get real time updates on my favorite issues, news, person, etc. Which might not make the "headliner" on a general news page. No scrolling, searching - its just there on my tool bar!

What are feeds and how do I use them?

A feed is a regularly updated summary of web content, along with links to full versions of that content. When you subscribe to a given website's feed by using a feed reader, you'll receive a summary of new content from that website. Important: you must use a feed reader in order to subscribe to website feeds. When you click on an RSS or Atom feed link, your browser may display a page of unformatted gobbledygook.

What are RSS and Atom?
RSS and Atom are the two feed formats. Most feed readers support both formats. Right now, Google News supports Atom 0.3 and RSS 2.0.

How do I use Google News feeds?
To access Google News feeds, look for the RSS | Atom links on any Google News page. These links will generate a feed of current stories related to the page that you're looking at.

*) Source: Google

Wednesday, October 8, 2008

Widget Box Works To Connect the Blogosphere

At the recent BlogWorld Expo, Ryan Spoon of Widgetbox talks about the Widgetbox Blog Network. A great way to make internet content more digestible while generating good traffic to online marketers that use blogs.

Thursday, October 2, 2008

Google takes Youtube the PostRoll Route

An article on Newteevee, highlights Google's attempt to monetize Youtube by adding PostRoll advertisements to its premiere videos. While Google has struggled with the complete monetization of Youtube thus far, SEO Eric Schmidt tells investors and fans alike, not to worry.

In a recnet CNBC interview Schmidt goes on to say, "We believe the best products are coming out this year. And they're new products. They're not announced. They're not just putting in-line ads in the things that people are trying. But we have a number--and, of course, Google is an innovative place."

The NewTeeVee article goes on to say,
YouTube, which has never had trouble growing an audience but hasn’t yet figured out the trick for monetizing them thar eyeballs, is adding a trick from the old playbook: post-roll advertisements. As we understand it (and this has been confirmed with the company), if you don’t click on an overlay ad when it shows up in a clip you’re watching, the video ad it would have played rolls automatically at the end of your video.

Only time and quarterly earnings will tell for Google and Youtube.