Tuesday, September 30, 2008

Upcoming Events and Conferences

Mashable.com created a great list of upcoming Web 2.0 conference and events. A true lifesaver for the fast pace changes of the online marketing industry. Here is a partial list with the complete list available here.

September 29-30, 2008: InterAct 2008, to be held on September 29-30 at the Ronald Reagan Building in Washington DC, hopes to have 1,000 attendees each day, 65 exhibitors, and 35+ of the industries hottest talents speaking about proven methods to increase market share on the web, turnkey web solutions, user experience, search engine optimization, user interface design, branding, rich media, video, mobile media, social media, new business development, and networking, networking, networking. Want more information and a discount code? Hop on over to our conference post with all the deets!

September 30, 2008: For the very first time in the UK, the Web 2.0 University is running a one day Executive Bootcamp on Tuesday 30th September in London. The Web 2.0 Executive Bootcamp is a one day event for a management and executive audience to gain a thorough brefing on the state of Web 2.0 and why it matters to any business. If you’re building and delivering next-generation online products and services, this intensive, day-long course will provide you with a thorough grounding in the revolutionary world of Web 2.0—a set of design patterns and business models that are reshaping the face of the Web. More information and a 10% discount code is here.

October 1-2, 2008: Learn from 23 experts on Social Media in San Francisco. This is the only new media marketing summit you need. Find out how to use social media to get results, drive growth and truly engage your customers by attending Social Media: The Marketing Summit at Moscone West in San Francisco, October 1-2. Benefit from solid advice from marketing professionals like you, who understand that marketing is about measurable results and that social media is the way to archive them. Find out how to save 10%.

See complete list here.

Thursday, September 25, 2008

Being Bullish in an unstable market.

Despite the situation on Wall St and crack down on advertising budgets across the different mediums, online spend in particular, spend in the financial sector, hasn’t decreased in fact it is increasing at an increasing rate. An article written by Fred Aun, The ClickZ Network, iterates the importance of web advertising for the financial sector a pivotal marketing component because it works. People like to compare, research and transact their financials online.

“"Whether it's a credit card offer or a mortgage offer or CD offer, a lot of those are transactions that can be completed on the Web," Swallen said. "And let's face it: The Web is a place where consumers do research and carry out a lot of financial-oriented transactions and purchase decisions, whether it's doing online banking or checking out interest rates. The Web is a magnet for financial services products."” Fred Aun, The ClickZNetwork, 9.25.08

Monday, September 22, 2008

Never too late to lower bounce rates!

Bounce rates are one of the most basic of all conversion metrics, but many times marketers overlook this one variable by sacrificing an increase in traffic for high bounce rates. Many marketers believe if they could drive more traffic, they could generate more sales. But consider the impact of converting pre-exisiting traffic to increase your bottom line in conjunction of driving more traffic.

In a recent article from WebsiteMagazine.com, Peter A. Prestipino takes in depth look at ways to lower your bounce rates to enhance conversions.

Affiliate marketers can lower bounce rate in three ways: by improving the quality of the landing page (reworking content – including images), making adjustments to website architecture and analyzing the sources of their traffic. As always, understanding where you are by testing the landing page before you start, as well as any changes you make during the bounce rate improvement process (to determine if you are improving the bounce rate or making it worse) is absolutely necessary.