Wednesday, August 27, 2008

Social Networks, untapped affiliate motherload?

What we do know is that social networks are here to stay. What is still unknown is just how big of an impact they will have on the affiliate marketing industry. Unlike PPC and SEO, there have been very few popular recipes for success that have been openly discussed and implemented. In a recent study, researchers have concluded

An industry survey conducted by Tucow's reseller services group, OpenSRS, at HostingCon 2008 in Chicago shows that email and domain resellers [affiliate marketers] are not taking advantage of the enormous marketplace opened up by social networks. Of survey respondents, three-fourths use social networks like Facebook, Twitter and FriendFeed to share information with friends and family. But a full 81 percent don't see these services as a threat to their businesses. (Full Story)

Until the social networks move to truly leverage the power of their millions of viewers, the industry is in a seeming wait and see or sample and see approach. The potential is vast, the execution is what must be found. Time will tell, because this time next year, we could very well be discussing Web 3.0.