Wednesday, November 19, 2008

How to Know if Your Web Marketer is Worth the Cost

SearchEngineLand's Matt McGee put together a great article for small business owners looking to outsource their internet marketing. What data can you use to know if your consultant is a good one. In a recent study we have some insight, but remember as with all numbers online, read in context of the entire study.

Aberdeen surveyed more than 200 companies with formal search marketing initiatives in place, gathering information on their strategies, experiences, and results. According to the survey, the top companies achieve these results:

* 108.24% current return on marketing investment
* 30.93% year-over-year change in brand awareness
* 29.78% year-over-year change in web site traffic
* 21.6% year-over-year change in web conversion rate

Another metric to consider not mentioned in the study is monitoring online promotions that are captured offline, such as a phone call that was made as a result of a viewer seeing a banner or webpage.

Monday, November 10, 2008

Google's Quality Score Secret Sauce

If you want to learn the secret ingredients for Google's Adwords Quality Score, we have the answer. Become the CEO of Google and you can become the world's greatest PPC advertiser. One question, why would you waste your time doing PPC when you are a billionaire? However if your resume does not qualify you for such a position, not to mention that the position is not open here are some of the latest enhancements to improving your Quality score courtesy of Inside AdWords Blog:

More precise Quality Score calculation. As you probably have observed, ads in high positions typically earn better CTR than those in low positions, because ads in high positions are more visible to searchers. In the coming days, we’ll update the portion of the Quality Score algorithm that accounts for ad position. This will result in more accurate Quality Scores, ensure that ads compete fairly for position based on their quality and bid, and enable Google to show the most relevant ads to searchers by rewarding high-quality advertisers with better ad positions.

Higher quality ads above the search results. To appear above the search results, ads must meet a certain quality threshold. In the past, if the ad with the highest Ad Rank did not meet the quality threshold, we may not have shown any ads above the search results. With this update, we’ll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so.

Thursday, October 30, 2008

As Ad Dollars Shrink, Look For e-Effeciencies!

If there was a better model of tracking advertising efficiency, I'd wager that it was illegal. Unlike radio, television or print the dollars advertisers spend can usually be tracked with great certainty. What is even more mind boggling is the fact that for many advertisers, the web is only the gateway for offline sales, so that online sales data are usually the first fruits of your marketing efforts. According to Adotas, advertisers will soon begin utilizing advertising futures to better forecast the ROI of their spend.

Advertising futures are not quarterly game plans, but rather, longer term, six-month and yearly, positions on market reach. Every agency can advise their clients on the viability of taking advertising future positions today to ensure that brand mindshare does not dilute, but, rather, grows within the constraints of a smaller marketing budget. This future spend visibility in turn also provides guidance to agencies on their financial expectations and operational margins.

There is a significant difference between preferred pricing programs that most agency holding companies profess to and advertising futures. Preferred pricing programs are upfront agreements that scale pricing for media against actual spend achieved. That is, publishers will provide a preferred rate provided that agencies achieve a threshold spend with them. Whilst there are advertiser spend pooling effects that agencies can extract in negotiating preferred pricing, these are limited by the upfront pricing scale agreed upon. Full Article.

Tuesday, October 28, 2008

Attaching a Dollar Value to Marketing Efficiencies

In this downturn economy innovation, creativity and just hard work is needed to leverage every possible marketing vehicle that can yield the highest ROI possible. Traffic - be it offline or online contributes heavily to the bottom line. As marketers it is important to understand the efficiencies of a marketing vehicle. We must constantly ask ourselves the question: "If I spend what ROI will I get back?". Simple yet, the temptations to spend on marketing vehicles that doesn't contribute to the bottom line is so great! Bryan Eisenberge from the ClickZNetwork goes back to the fundamentals of marketing - what is the value for the consumer. It's something that we can control.

Bryan Eisenberg, The ClickZ Network makes a good point about understanding the controllable and uncontrollable factors in the market today. We don't have control over the state of the economy but we do have control of how we keep our customers satisfied.
In Bryan's article about how online marketers can weather the financial crises he iterates on being creative and innovative.

Here at we strive to give as much benefit to the consumer (end user), Sellers & Buyers to always come back for more.

Thursday, October 23, 2008

Repeat Customers Are Moved By Brands!

While conversion rates will keep you in business, repeat customers will keep you profitable. What is the point of spending $XX in customer acquisition, if the only interaction you will have with them is that one sale or action? Learning to prime the pump as Robert Kiyosaki would say is essential to online marketers. A recent Website Magazine article gives good insights as to how to create a brand that will keep consumers coming back and developing a relationship with your company.

Video and Audio: Nothing is quite as engaging as a well-placed, well timed video. Embedded video is easy for consumers to view - a simple click and they are interacting with your website and your brand, either through your own video or from another source. YouTube is by far the largest library of embedded video options but there are others, including DailyMotion and MetaCafe. Podcasts and embedded audio files provide the same basic function and can be featured unobtrusively in a blog post or in a sidebar. Photos: Simply adding a photo gallery or photos in your blog posts will get your visitors more involved with your site. Photos can be linked to other, related pages within your site or even to galleries on other sites, including social networking profiles. FlickrIn is a Web app that lets you display tiled photos from your chosen flickr gallery as a small badge that you can embed in your site's sidebar.

Brand Creation and Management are the fruits of labor for any online venture. Keep that goal in mind.

Read More.

Tuesday, October 21, 2008

Internet Continues Assault on Television

Greg Sterling, the local marketing aficionado had a really good post regarding how internet video is gaining market share for viewers limited leisure hours. It's apparent that many of our partners and competitors have added video to their marketing lineup and are only at the beginning stages of understanding how to best use it. Sterling writes,

TV continues to be the medium where Americans spend most of their media time. But the Internet continues to make inroads against TV.
For the full post on television vs the internet continue here.

Atomic Leads will see you at Ad-Tech New York

If you are attending Ad-Tech in New York, November 3rd-6th, 2008 do look out for us and drop a business card. Our business has only grown with the synergy of our serendipitous and solicited partnerships. For affiliates and advertisers that do not know about AdTech:

ad:tech is an interactive
advertising and technology
conference and exhibition.
Worldwide shows blend
keynote speakers, topic
driven panels and
workshops to provide
attendees with the
tools and techniques they
need to compete in a
changing world.

Hope to see you there!

Thursday, October 9, 2008

Finally! Google to Offer RSS Feeds for Web Search Results

News about Google to offer RSS feeds for search results is finally coming VERY SOON! This is great news because according to Search Engine Land Mat McGee points out on his post, Google is the only search engine to not offer feeds for basic web search, as they do in blog search. You can get this in either an RSS Feed or an Atom Read. Check it out on Google.

Why is this so cool to me?

This functionality let's me get real time updates on my favorite issues, news, person, etc. Which might not make the "headliner" on a general news page. No scrolling, searching - its just there on my tool bar!

What are feeds and how do I use them?

A feed is a regularly updated summary of web content, along with links to full versions of that content. When you subscribe to a given website's feed by using a feed reader, you'll receive a summary of new content from that website. Important: you must use a feed reader in order to subscribe to website feeds. When you click on an RSS or Atom feed link, your browser may display a page of unformatted gobbledygook.

What are RSS and Atom?
RSS and Atom are the two feed formats. Most feed readers support both formats. Right now, Google News supports Atom 0.3 and RSS 2.0.

How do I use Google News feeds?
To access Google News feeds, look for the RSS | Atom links on any Google News page. These links will generate a feed of current stories related to the page that you're looking at.

*) Source: Google

Wednesday, October 8, 2008

Widget Box Works To Connect the Blogosphere

At the recent BlogWorld Expo, Ryan Spoon of Widgetbox talks about the Widgetbox Blog Network. A great way to make internet content more digestible while generating good traffic to online marketers that use blogs.

Thursday, October 2, 2008

Google takes Youtube the PostRoll Route

An article on Newteevee, highlights Google's attempt to monetize Youtube by adding PostRoll advertisements to its premiere videos. While Google has struggled with the complete monetization of Youtube thus far, SEO Eric Schmidt tells investors and fans alike, not to worry.

In a recnet CNBC interview Schmidt goes on to say, "We believe the best products are coming out this year. And they're new products. They're not announced. They're not just putting in-line ads in the things that people are trying. But we have a number--and, of course, Google is an innovative place."

The NewTeeVee article goes on to say,
YouTube, which has never had trouble growing an audience but hasn’t yet figured out the trick for monetizing them thar eyeballs, is adding a trick from the old playbook: post-roll advertisements. As we understand it (and this has been confirmed with the company), if you don’t click on an overlay ad when it shows up in a clip you’re watching, the video ad it would have played rolls automatically at the end of your video.

Only time and quarterly earnings will tell for Google and Youtube.

Tuesday, September 30, 2008

Upcoming Events and Conferences created a great list of upcoming Web 2.0 conference and events. A true lifesaver for the fast pace changes of the online marketing industry. Here is a partial list with the complete list available here.

September 29-30, 2008: InterAct 2008, to be held on September 29-30 at the Ronald Reagan Building in Washington DC, hopes to have 1,000 attendees each day, 65 exhibitors, and 35+ of the industries hottest talents speaking about proven methods to increase market share on the web, turnkey web solutions, user experience, search engine optimization, user interface design, branding, rich media, video, mobile media, social media, new business development, and networking, networking, networking. Want more information and a discount code? Hop on over to our conference post with all the deets!

September 30, 2008: For the very first time in the UK, the Web 2.0 University is running a one day Executive Bootcamp on Tuesday 30th September in London. The Web 2.0 Executive Bootcamp is a one day event for a management and executive audience to gain a thorough brefing on the state of Web 2.0 and why it matters to any business. If you’re building and delivering next-generation online products and services, this intensive, day-long course will provide you with a thorough grounding in the revolutionary world of Web 2.0—a set of design patterns and business models that are reshaping the face of the Web. More information and a 10% discount code is here.

October 1-2, 2008: Learn from 23 experts on Social Media in San Francisco. This is the only new media marketing summit you need. Find out how to use social media to get results, drive growth and truly engage your customers by attending Social Media: The Marketing Summit at Moscone West in San Francisco, October 1-2. Benefit from solid advice from marketing professionals like you, who understand that marketing is about measurable results and that social media is the way to archive them. Find out how to save 10%.

See complete list here.

Thursday, September 25, 2008

Being Bullish in an unstable market.

Despite the situation on Wall St and crack down on advertising budgets across the different mediums, online spend in particular, spend in the financial sector, hasn’t decreased in fact it is increasing at an increasing rate. An article written by Fred Aun, The ClickZ Network, iterates the importance of web advertising for the financial sector a pivotal marketing component because it works. People like to compare, research and transact their financials online.

“"Whether it's a credit card offer or a mortgage offer or CD offer, a lot of those are transactions that can be completed on the Web," Swallen said. "And let's face it: The Web is a place where consumers do research and carry out a lot of financial-oriented transactions and purchase decisions, whether it's doing online banking or checking out interest rates. The Web is a magnet for financial services products."” Fred Aun, The ClickZNetwork, 9.25.08

Monday, September 22, 2008

Never too late to lower bounce rates!

Bounce rates are one of the most basic of all conversion metrics, but many times marketers overlook this one variable by sacrificing an increase in traffic for high bounce rates. Many marketers believe if they could drive more traffic, they could generate more sales. But consider the impact of converting pre-exisiting traffic to increase your bottom line in conjunction of driving more traffic.

In a recent article from, Peter A. Prestipino takes in depth look at ways to lower your bounce rates to enhance conversions.

Affiliate marketers can lower bounce rate in three ways: by improving the quality of the landing page (reworking content – including images), making adjustments to website architecture and analyzing the sources of their traffic. As always, understanding where you are by testing the landing page before you start, as well as any changes you make during the bounce rate improvement process (to determine if you are improving the bounce rate or making it worse) is absolutely necessary.

Wednesday, August 27, 2008

Social Networks, untapped affiliate motherload?

What we do know is that social networks are here to stay. What is still unknown is just how big of an impact they will have on the affiliate marketing industry. Unlike PPC and SEO, there have been very few popular recipes for success that have been openly discussed and implemented. In a recent study, researchers have concluded

An industry survey conducted by Tucow's reseller services group, OpenSRS, at HostingCon 2008 in Chicago shows that email and domain resellers [affiliate marketers] are not taking advantage of the enormous marketplace opened up by social networks. Of survey respondents, three-fourths use social networks like Facebook, Twitter and FriendFeed to share information with friends and family. But a full 81 percent don't see these services as a threat to their businesses. (Full Story)

Until the social networks move to truly leverage the power of their millions of viewers, the industry is in a seeming wait and see or sample and see approach. The potential is vast, the execution is what must be found. Time will tell, because this time next year, we could very well be discussing Web 3.0.

Thursday, July 31, 2008

Affiliate Summit 2008 Boston is now sold out!

Shawn Collins of talks about how to get tickets for Affiliate Summit now that it has sold out.

We hope to see you at the conference, Boston should be a great place to network, make pland and have fun.

Tim Carter's Video Advertising Outlook

As a repair man I consider Tim Carter of to be above average. As a business man, I would say Tim was brilliant. Tim was a big inspiration for some of the agents that work for's very own payday loan finance division. This brilliance shows in a recent article he completed for Feedfront Magazine.

If you paid attention during your high school or college Economics class, you undoubtedly were exposed to the axiom of supply and demand. Video advertising must abide by this law just as a falling rock obeys the law of gravity.

We are about to witness a classic lab experiment of the economic law of supply and demand, and it will give any economics professor who is monitoring the online video advertising world enough lecture material to last a semester, maybe two.

Currently, there are billions of video-advertising dollars sitting on the sidelines waiting to stream into the Internet marketplace. Part of the reason, in my opinion, that the dollars are not already flooding into the marketplace is the absence of an Internet Video Advertising Standard.

We have had an advertising standard for regular network television broadcasts for many years. Many might agree that the standard is a 30-second commercial that plays at the beginning or end of a show. More Online Video Advertising by Tim Carter

Thursday, July 10, 2008

MINI CONTEST ~ Free passes to Affiliate Summit Boston!

Update 7/30/2008: Contest Has Ended!, See Us at Affiliate Summit 1043:

Get Free passes to Affiliate Summit Boston

What's New?

Hello there & welcome!
We have been going through a lot of changes here at which is great news for YOU! Great new offers being pumped out as I am writing this letter to you! Cash, Debt, Bankruptcy, BizOpp and much more! Give us a buzz anytime and look for Gemi or Ravi !

We are also excited to announce our first time booth appearance at Affiliate Summit in Boston, MA this coming August 11-12, 2008.
Come and meet us at booth #1043!

If you will be attending, click here to make an appointment, or just come on by booth #1043!

We are having a Mini Contest! Ends JULY 24, 2008!
See below!

The incentive?
A free pass to the exhibit floor or a free pass to the whole conference to Affiliate Summit Boston! (*accommodation, transportation, meals, drinks not covered)

Mini Contest:
We will be sending out: 2 full conference passes (value $1,449, includes, breakfast, lunch, conference & exhibit hall) and 2 exhibit hall passes (value $199, exhibit hall only)

How to enter:
**Sign up at as affiliate between July 10 – July 24, 2008-07-08
----> Type in: MINI CONTEST in comment area
**Pick up and put into rotation the EasyCashAdvance offer zip/email submit $2/payout! (no incentives, no sms, no WestVA, no GA, Valid zipcode, email, no dups)

Generate traffic to our offer here are the requirements
Ø To qualify for exhibit pass you must drive a minimum of 100 leads from the time you sign up until July 24, 2008
Ø To qualify for the conference full pass you must drive a total 600 leads from the time you sign up until July 24, 2008

Hope to see you all at Affiliate Summit Boston!!


Sunday, July 6, 2008

Welcome to the Blog

Now that you have found the AtomicLead's blog allow ourselves to introduce ...... "ourselves"!

At the end of the day it’s about driving profit with trusted, win/win partnerships and having fun all the while.

With 50+ years of direct marketing expertise, our team is well versed in assembling and distributing successful offers that provide equal benefit to the advertiser, distributor and end user.

Tell us your goals and objectives, and let’s partner together to drive results. Let’s get Atomic!

We hope in the coming posts and interactions you find our blog to be a resource for industry information and trends. Whether you are a current client, considering initiating a relationship with our company or someone involved in the direct/online marketing industry we hope to provide value in exchange for your visit.

Feel free to drop us a line at anytime @: and check out our homepage @