SearchEngineLand's Matt McGee put together a great article for small business owners looking to outsource their internet marketing. What data can you use to know if your consultant is a good one. In a recent study we have some insight, but remember as with all numbers online, read in context of the entire study.
Aberdeen surveyed more than 200 companies with formal search marketing initiatives in place, gathering information on their strategies, experiences, and results. According to the survey, the top companies achieve these results:
* 108.24% current return on marketing investment
* 30.93% year-over-year change in brand awareness
* 29.78% year-over-year change in web site traffic
* 21.6% year-over-year change in web conversion rate
Another metric to consider not mentioned in the study is monitoring online promotions that are captured offline, such as a phone call that was made as a result of a viewer seeing a banner or webpage.